Local Business, Building Community – Positively Hutch


LogicMaze loves branding projects, and we love to come up with new ways to sing the praises of our home town. So it was quite a treat to be approached by a local business owner to create the branding for a new campaign that highlights the many ways that local business gives back to our community.

The design and marketing aces at LogicMaze were tasked with creating a name for the campaign, as well as a logo and tagline that would be used in all the print and online marketing efforts. Positively Hutch is the name for this community pride initiative that spotlights the businesses and employees that are making a positive impact on Hutchinson.

To get the word out about this effort, LogicMaze is partnering with The Hutchinson News and Eagle Radio. The campaign will include a monthly feature in The Hutchinson News that highlights the great people and projects in our town that are moving the community forward. Radio spots and interviews with the featured businessperson will run on Eagle Radio stations.

Readers and listeners will have the chance to nominate a person, group or business online for the monthly Positively Hutch honor. Local business gives back to our community in a host of ways, from providing jobs that form the base of our economy, to sponsoring fun events for everyone to enjoy throughout the year.

Some businesses and their employees go above and beyond to give back to Hutchinson. They participate in service projects, donate to non-profits, volunteer at their church, or get involved in committees and boards. Help us to recognize those special folks and the businesses for which they work!

Know of a worthy business? Nominate them at PositivelyHutch.com.

A special shout out goes to Midwest Ford Toyota Superstore for their generous sponsorship of this effort!

Positively-HutchPromo-Ad-2_Rev2 (1)

Cool Beans – Deli, Coffee and Bakery launches new website by LogicMaze Marketing

Cool Beans Blog

If you’ve ever cruised downtown Hutchinson, then you’re familiar with the old train depot at the intersection of 3rd and Main. Some progressive folks with a funky style decided to turn the old depot into one of the coolest places to eat in town–Cool Beans.

At Cool Beans they serve some of the best sandwiches, soups, salads, and bakery items around. They feature premium meats and cheeses and wholegrain homemade bread on all of their creative deli sandwiches. You can also pick up your favorite espresso drink, premium coffee or a real fruit smoothie at Cool Beans.

The hip cats at Cool Beans approached LogicMaze with the need for a simple, but stylish website to showcase their establishment’s groovy vibes and wholesome food. They also needed a way to get the word out about their catering services and newHappy Hour, Monday-Friday from 4-8 p.m.

LogicMaze hooked them up with our easy-to-use Content Management System (CMS) so staff can update weekly and daily specials on the website, or switch out photos of tasty new dishes.

Drop by and visit the fun ladies at Cool Beans today. They’re open from 8-8 Monday – Friday!


LogicMaze designs CD artwork for Melissa Newcome album

Melissa Newcome BlogMusic has been a big part of the talented Melissa Newcome’s life for as long as she can remember. She always loved singing, and had a desire to write her own original music.

But God had different plans for Melissa. She was encouraged by a local pastor and longtime family friend and neighbor, Matt Stafford, to pursue recording popular Christian music.This album is the result of that encouragement.

Matt and Melissa worked on arranging the songs in the summer of 2013. Bimonthly trips to Lawrence were made to record the music in studio with Jim Barnes. In December 2014, her labor of love was complete!

When it came time to design the artwork for her first album cover, Melissa came to LogicMaze. We came up with a unique look for her CD, and created a style that represents Melissa well.

For more information about Melissa, check out her Facebook page!

Sunflower Yoga Studio launches new website by LogicMaze

Sunflower Yoga BlogWhen Wendy, the owner of Sunflower Yoga Studio, got ready to open Hutchinson’s first studio dedicated solely to the practice of yoga, she knew a strong online presence would be necessary to help get the word out about the studio.

She approached LogicMaze with the goal of creating a website that would introduce the community to the instructors, describe the type of classes being offered, and link to the MindBody Connect app, which allows students to register and pay for classes from their phones.

Sunflower Yoga Studio is a place where yogis of all levels are welcome. The grand opening is April 2nd, so check out the long list of classes and drop in to start your journey to a more peaceful life today!

2015 Hutchinson Area Visitor Guide – Layout & Design by LogicMaze Marketing

Visitor GuideSpring is (finally) upon us in Kansas! With the weather turning more and more beautiful by the day, it’s time to get out of the house and explore a bit!

For both residents and visitors of Reno County, the Hutchinson Area Visitor Guide is the ultimate resource for fun things to do. The guide has information on local attractions, arts, sports venues and more! Find a great place to eat or stay the night, and plan a day or weekend full of fun activities.

LogicMaze Marketing was delighted to be chosen as the Greater Hutchinson Convention/Visitors Bureau partner in designing the 2015 Hutchinson Area Visitor Guide. It was a treat to highlight all the great things about our corner of the world. LogicMaze was charged with the design and layout of the guide, while the Hutch News team took care of the sale and design of the advertisements in the guide.

View the guide online, or visit the friendly folks at the CVB and Hutch Chamber to pick up a copy. Don’t forget to share it with your out-of-town friends and tell them to, “Visit Hutch!”


LogicMaze Marketing designs flyer for Rotary Club of Hutchinson’s 100th birthday project

Rotary 100 project

Flyer Design by LogicMaze Marketing for the Hutchinson Rotary Club

The Hutchinson Rotary Club has been a staple in Hutchinson, KS since 1915. This outstanding service organization has completed many meaningful community projects over the years, and wanted to commemorate their 100th birthday by undertaking a beautification project to improve Avenue A park.

Rotary leadership came to LogicMaze with a need for flyer design to get the word out about the opportunity for club members to purchase personalized bricks to help pay for the project. We were happy to work with them to produce a handout that includes a rendering of the completed project, and an order form for people to purchase bricks.

The club recently opened up the opportunity to purchase a brick to the community at large! Help complete this beautification project and memorialize Rotary in Hutchinson by purchasing a personalized brick to honor your children, celebrate loved ones, remember a special friend or pet, mark a special event in your life, or promote your business.

The deadline for ordering is February 27th, 2015. All payments and order forms must be in to the Hutchinson Community Foundation by that date in order to ensure your brick is included in the project.
Print out the form below to order your brick today!
Rotary Brick Order Form

Complete this form before February 27 to reserve your brick!

****If you aren’t familiar with the wonderful work that Rotary International does, visit their website here.

LogicMaze Marketing encourages you to join the Rally to Raise $1.5 Million in 2015!


LogicMaze Marketing develops Reno Rally page for United Way of Reno County

Have you joined the rally to raise $1.5 million in 2015?!

The United Way of Reno County has accepted the ambitious challenge of raising $1.5 million in 2015 for the outstanding local nonprofit organizations they serve. They approached LogicMaze to create an online page that would allow people to help raise awareness of their 2015 campaign by uploading a selfie in the United Way rally cap.

So join the rally today! If you need a cap for your selfie, just drop by the LogicMaze office and we’ll loan you one. Upload your selfie and, more importantly, don’t forget to DONATE today! Check out www.renorally.com for more information.

LogicMaze Marketing Introduces Andrea Finlay

Andrea Finlay

Andrea Finlay, Client Services and Project Manager for LogicMaze Marketing

We are excited to announce the hiring of Andrea Finlay to serve in the role of Project Manager and Client Services!

In her position, Andrea will be dedicated to ensuring that all your requests are processed in the fastest, friendliest way possible. If you have a question about your account or would like to submit a request to Andrea, please email updates@logicmaze.com. You can also give her a ring at 620-860-4237.

Andrea moved to Hutchinson in 2011 and jumped right into community service roles by getting involved with the Hutchinson Downtown Kiwanis Club and serving on the Advisory Council for the Young Professionals of Reno County.

Her educational background is in corporate fitness and sports business administration. She obtained both her Bachelor and Master of Science degrees from the University of Central Missouri, where she worked as a Health and Fitness Supervisor for Grandview Parks and Recreation prior to moving to Hutchinson. Most recently, Andrea served as the Marketing Assistant for Conklin Cars.

“With a background in both marketing and client-focused service delivery, Andrea is ideally suited for this position,” said Jade Piros de Carvalho, LogicMaze President and Director of Marketing for the Hutchinson News. “We are excited to have her energy and expertise at this important time of growth in our business.”

Drop by the new LogicMaze Marketing offices located in the Hutchinson News building at 300 West 2nd Avenue to meet Andrea and welcome her to the team!