LogicMaze loves branding projects, and we love to come up with new ways to sing the praises of our home town. So it was quite a treat to be approached by a local business owner to create the branding for a new campaign that highlights the many ways that local business gives back to our community.
The design and marketing aces at LogicMaze were tasked with creating a name for the campaign, as well as a logo and tagline that would be used in all the print and online marketing efforts. Positively Hutch is the name for this community pride initiative that spotlights the businesses and employees that are making a positive impact on Hutchinson.
To get the word out about this effort, LogicMaze is partnering with The Hutchinson News and Eagle Radio. The campaign will include a monthly feature in The Hutchinson News that highlights the great people and projects in our town that are moving the community forward. Radio spots and interviews with the featured businessperson will run on Eagle Radio stations.
Readers and listeners will have the chance to nominate a person, group or business online for the monthly Positively Hutch honor. Local business gives back to our community in a host of ways, from providing jobs that form the base of our economy, to sponsoring fun events for everyone to enjoy throughout the year.
Some businesses and their employees go above and beyond to give back to Hutchinson. They participate in service projects, donate to non-profits, volunteer at their church, or get involved in committees and boards. Help us to recognize those special folks and the businesses for which they work!
Know of a worthy business? Nominate them at PositivelyHutch.com.
A special shout out goes to Midwest Ford Toyota Superstore for their generous sponsorship of this effort!